You want to increase your name recognition, but do not have the budget? With a bit of creativity, you come up with a lot of ways that cost little and yet are very useful. Be inspired by this list.
It costs a lot, but if you need a lot of customers, giveaways are a useful tool. A tool that appeals to your target group is in person’s view for a more extended period and makes it easier to remember a name. Choose a utensil that appeals to your target group: a diamond scraper for motorists, a notebook for people who like to write down their ideas or, always good, a pen.
2) Free Samples
Perhaps the best advertising medium. Only experienced: two oranges in a net at the door with a sweet note of the ‘Orangeman.’ Whether he can deliver healthy and delicious press oranges every two weeks from now on? He certainly gets the chance from me!
3) Free Publicity
Advertising is expensive. The advantage is that you have maximum control over the content. You can also try to get free publicity. Then you have to report news that is interesting for the readers of the medium. So send a stoneware press release, with news value. But beware, if your ‘news’ smells too much about advertising, it will not be posted.
4) Organize A Workshop
Many companies, clubs, clubs, families and friends clubs are looking for a nice evening or day out. If it suits your company, you can organize a workshop such as making chocolates or baking savory pies, but also getting acquainted with an easy subject from psychology such as family constellations or NLP.
5) Take Place In A Jury Or Organize A Competition
What do you know about? Let it show and offer yourself as a jury member for a photo, story or dance contest. Is no competition organized? Take the initiative yourself.
6) The Article In A Free Local Paper Or Regional Newspaper
For example, you can support a good cause with money, but also by providing free services or products, and asking for attention from a door-to-door or regional newspaper. They may want to post an article or even an interview for free.
Sponsorship of the local sports club can be lucrative if your target group also sports there. Take a good look at what you get back for your donation contribution. For example a link to your website and webshop in the digital club magazine at a sports club. A billboard along the field or shirt advertising is still a great option.
Weblogs The effect of weblogs can be amazing. Take the time to find a well-visited and lively website that fits your subject and places weblogs. Write about your course, give tips or your opinion. Discussions are okay as long as they do not harm you: stay positive, do not try to win and never play on the man.
Clothing Corporate clothing can also be an adorable advertising tool. All your employees in the same outfit with your logo on it makes a well-kept and professional impression.
10) Lectures Or Presentations
Provide a speech about an interesting topic that has to do with your company for people’s university or an association. Many schools have room for guest lessons. Also, think of schools or training courses for adults. If you work with children, you can offer a presentation on a parent’s evening. Do not make publicity about your company, but be an expert and share your knowledge in an accessible way.
If people consider you as an expert, they will automatically come to you if they need it.
11) Make More Use Of The Possibilities To Be Found Online
Of course, you do not fail on the internet. A website is a must. Make sure it is attractive, bright and up-to-date. And of course, you ensure that you are found through Google. A webmaster can help. Another good idea is to advertise via Google AdWords, or You get regular offers for this.
Useful if you often meet potential customers. For example at meetings. With a folder, you can show what you have to offer. Keep the text short and make the folder attractive, for example with photos. Make sure that the folder encourages people to take action, such as visiting your store to get a discount, submitting a receipt for more information, visiting the website to see if they have won a prize. Be creative.
13) Professional Business Card
A good business card is a must for every entrepreneur. Make sure that the most important things are listed (name, address, telephone number, etc.), but also that the card tells more about your services. Which products or services do you offer? Put it on. You can also use the back for information.
14) Advertising Board
A billboard on the facade is especially useful when a lot of people pass by. You can also opt for advertising on your company car. Especially useful when you offer products or services for the general public. Make sure not only your name and web address on the board but also what you have to offer and why your company is unique. For example: ‘Toilet was hidden? We come within 1 hour, day and night ‘.
15) Celebrate An Anniversary
Do you have a jubilee soon? Celebrate it! If your company exists for twenty years, with your 10th employee or 100th customer. Even if there is no traditional jubilee, you can think of something with a bit of creativity. For 12 months more turnover, a victory of the Dutch national team or do something on a specific date. But a party and communicate it mainly. Via a press release, Twitter or newsletter for example.
16) Write A Competition From
Simple but effective. Organize a contest or playful action and let the world know that you are doing this. Also widely used on Facebook.
17) Visit ‘Open Coffee’ Meetings
Go on coffee with other entrepreneurs. More and more local network meetings are coming up where you can meet entrepreneurs from the neighborhood. Often at a small price, such as the compensation for coffee.
18) Social Media
An open the door to put social media in this list. They cannot be missing. After all, you can achieve so much with minimal costs. How you use this media depends on the time you want to spend on it and what suits your company.