19 Ways To Increase Your Brand Awareness

You want to increase your name recognition, but do not have the budget? With a bit of creativity, you come up with a lot of ways that cost little and yet are very useful. Be inspired by this list.

1)    Giveaways

It costs a lot, but if you need a lot of customers, giveaways are a useful tool. A tool that appeals to your target group is in person’s view for a more extended period and makes it easier to remember a name. Choose a utensil that appeals to your target group: a diamond scraper for motorists, a notebook for people who like to write down their ideas or, always good, a pen.

2) Free Samples

Perhaps the best advertising medium. Only experienced: two oranges in a net at the door with a sweet note of the ‘Orangeman.’ Whether he can deliver healthy and delicious press oranges every two weeks from now on? He certainly gets the chance from me!

3) Free Publicity

Advertising is expensive. The advantage is that you have maximum control over the content. You can also try to get free publicity. Then you have to report news that is interesting for the readers of the medium. So send a stoneware press release, with news value. But beware, if your ‘news’ smells too much about advertising, it will not be posted.

4) Organize A Workshop

Many companies, clubs, clubs, families and friends clubs are looking for a nice evening or day out. If it suits your company, you can organize a workshop such as making chocolates or baking savory pies, but also getting acquainted with an easy subject from psychology such as family constellations or NLP.

5) Take Place In A Jury Or Organize A Competition

What do you know about? Let it show and offer yourself as a jury member for a photo, story or dance contest. Is no competition organized? Take the initiative yourself.

6) The Article In A Free Local Paper Or Regional Newspaper

For example, you can support a good cause with money, but also by providing free services or products, and asking for attention from a door-to-door or regional newspaper. They may want to post an article or even an interview for free.

7) Sponsoring

Sponsorship of the local sports club can be lucrative if your target group also sports there. Take a good look at what you get back for your donation contribution. For example a link to your website and webshop in the digital club magazine at a sports club. A billboard along the field or shirt advertising is still a great option.

8) Writing

Weblogs The effect of weblogs can be amazing. Take the time to find a well-visited and lively website that fits your subject and places weblogs. Write about your course, give tips or your opinion. Discussions are okay as long as they do not harm you: stay positive, do not try to win and never play on the man.

9) Corporate

Clothing Corporate clothing can also be an adorable advertising tool. All your employees in the same outfit with your logo on it makes a well-kept and professional impression.

10) Lectures Or Presentations

Provide a speech about an interesting topic that has to do with your company for people’s university or an association. Many schools have room for guest lessons. Also, think of schools or training courses for adults. If you work with children, you can offer a presentation on a parent’s evening. Do not make publicity about your company, but be an expert and share your knowledge in an accessible way.

If people consider you as an expert, they will automatically come to you if they need it.

11) Make More Use Of The Possibilities To Be Found Online

Of course, you do not fail on the internet. A website is a must. Make sure it is attractive, bright and up-to-date. And of course, you ensure that you are found through Google. A webmaster can help. Another good idea is to advertise via Google AdWords, or  You get regular offers for this.

12) Folder

Useful if you often meet potential customers. For example at meetings. With a folder, you can show what you have to offer. Keep the text short and make the folder attractive, for example with photos. Make sure that the folder encourages people to take action, such as visiting your store to get a discount, submitting a receipt for more information, visiting the website to see if they have won a prize. Be creative.

13) Professional Business Card

A good business card is a must for every entrepreneur. Make sure that the most important things are listed (name, address, telephone number, etc.), but also that the card tells more about your services. Which products or services do you offer? Put it on. You can also use the back for information.

14) Advertising Board

A billboard on the facade is especially useful when a lot of people pass by. You can also opt for advertising on your company car. Especially useful when you offer products or services for the general public. Make sure not only your name and web address on the board but also what you have to offer and why your company is unique. For example: ‘Toilet was hidden? We come within 1 hour, day and night ‘.

15) Celebrate An Anniversary

Do you have a jubilee soon? Celebrate it! If your company exists for twenty years, with your 10th employee or 100th customer. Even if there is no traditional jubilee, you can think of something with a bit of creativity. For 12 months more turnover, a victory of the Dutch national team or do something on a specific date. But a party and communicate it mainly. Via a press release, Twitter or newsletter for example.

16) Write A Competition From

Simple but effective. Organize a contest or playful action and let the world know that you are doing this. Also widely used on Facebook.

17) Visit ‘Open Coffee’ Meetings

Go on coffee with other entrepreneurs. More and more local network meetings are coming up where you can meet entrepreneurs from the neighborhood. Often at a small price, such as the compensation for coffee.

18) Social Media

An open the door to put social media in this list. They cannot be missing. After all, you can achieve so much with minimal costs. How you use this media depends on the time you want to spend on it and what suits your company.

What Is A Balance?

A balance sheet is an overview of assets and receivables on the one hand and debts and equity on the other. So-called balance sheet items are included on both sides. These items are, as the word says, in balance. The right and left sides of a balance are added in the same amount.

A balance always gives a snapshot. Usually, the financial situation is on 31 December.

What is on a balance sheet?

On a balance sheet you can come across the following terms:

Debit and credit

Debit and credit are two terms that are often above a balance. The account is on the left and is derived from the Latin word for ‘must.’ Credit is on the right and is derived from the Latin word for ‘entrustment.’

Debit originally means as much as ‘he has to pay’ and credit as much as ‘he borrows.’ This immediately gives a hint of the place of your debtors (the parties from whom you still receive money) and of your creditors (the people or organizations that you still have to pay).

Assets and liabilities

The balance sheet items on the left are the assets. Here are all your possessions, such as money, goods, and assets. Outstanding receivables from debtors are also a possession. You can ever collect it.

The balance sheet items on the right are the liabilities. This includes the financial obligations, such as your debts. You have to pay for it once.

The difference between your liabilities and assets is your equity. This can be positive or negative. In doing so, you put the equity capital right under your responsibilities, so that your balance is always in balance.

Non-material assets can also be included on the balance sheet as assets. For example a permit, goodwill or patent. It is only trying to express these things in money.

Income statement

With a profit and loss account, you write off depreciations actively. You do not do this with a balance sheet. You just set the value for goods on which you write off each year for a lower amount on the balance sheet.

Suppose the entrepreneur’s inventory from the example was written off in five years. Then the inventory for next year for € 80,000 on balance. The € 20,000 can be deducted from your equity, or you make a pot with reservations that you place under the liabilities on your balance sheet.

Types of assets and liabilities

There are two types of assets and liabilities:

  1. Fixed assets

Fixed assets are items that have been tied to your company for more than a year, such as your business premises, machines, company cars, and inventory. Your formation expenses, purchase amounts, participation, and permits are also covered by fixed assets.

  1. Current assets

Current assets are assets that you could redeem within a year. These are, for example, your inventories, receivables (the statutory payment term is less than one year) and investments for a short time, such as securities and your cash and cash equivalents, or what you have in stock. Prepaid expenses as VAT also include current assets.

Liabilities are divided into three types:

  1. Own funds

Equity is what you have put yourself in the business, profit or loss, reserves and any subsidiaries. If you have a BV, the value of the shares and any share premium (the difference in cost between what is paid and the current rate) also fall under equity.

  1. Short loan capital

Short loan capital concerns short-term debts that you have to pay within one year. Think, for example, of salaries for your staff or taxes.

  1. Long loan capital

Long-term debt consists of debts that last longer than a year, such as a business loan or a mortgage. Other liabilities include the group equity (the assets of a legal entity), subordinated loans and provisions, such as the reservations for your pension or insurances.

Tips To Grow Your Business

Starting your own business: sometimes it is one of the best decisions in your life. But it can be tricky situations. And you will have to make some difficult choices. Fortunately, there is Richard Branson, who gives us four handy tips to grow your business.

“It is not obvious, as long as you receive sufficient support and use a smart approach. Because then your dream to evolve as a startup to a successful company becomes tangible, “says the founder of the Virgin Group.

“If you still want to do business in 10 years, you need to have in-depth knowledge about your company and its market, and a fantastic team that supports you.”

Create a long-term plan

Do not you think in the long term, and do you not take into account possible risks and opportunities? Then that has consequences for the success of your company.

“With clear milestones for you and your team you have something to work towards, and that keeps you motivated and driven,” advises Branson. “Of course you will have to deal with certain growth obstacles. Although you can partly anticipate this with a roadmap: that helps you to build a structure. And when focusing on decision making. “

Richard also recommends that some strategies be set up. This way you can limit frequently occurring risks for your business model. “Do you have a clear vision of where you want to be with your company within ten years? Plan how you want and can achieve that. “

Adhere to the core values ​​of your company

Branson has a golden board for when you open up new areas or develop new products. “Keeping everything under one roof offers the best-added value for your company. Because customers feel more involved with a brand and its values ​​than with physical product characteristics. These core values ​​are therefore fundamental. “

Moreover, he recommends working out those company values ​​and principles early enough. This way you can easily convert them into concrete activities with which you can meet customers.

“Virgin has always turned around …

  1. a) putting the customer first in all our activities
  1. b) innovating within sectors that are ready for disruption. That is what we stand for, and you always see coming back in everything that we come out under our brand name. “

Put together a fantastic team.


Investing in the people you work with? And giving them the confidence that they will take their responsibilities? That too is, according to Branson, a key ingredient for successful companies.

“I learned this from childhood: it makes little sense to take talented people into the home if you do not give them room to develop. For you as a founder, it is a relief to pay less attention to daily business activities. Because that way you can better focus on the overarching objectives from your roadmap. In 40 years I have, as an entrepreneur, put together a strong team that cares about those days to do’s. The result? I got the chance to work 80% of my time with Virgin Unite, the non-profit part of Virgin Group. “

Make Sure You Get The Right Support.

With a good mentor at your side you learn from someone else’s mistakes so that you can – hopefully – avoid them. And as icing on the cake you get advice on how best to use your available resources, it sounds at Branson.…

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